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Q & A

Why did you leave Apple? 

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I got fired because John Sculley and I had a conflict over open and closed architecture, and because most of the company agreed with Sculley, they agreed with his views. It was also because that he was a very different man to me, and we had a lot of different views of Apple, and so that we had a lot of conflicts over what we should do.  

I was reinstated as Chairman of Apple, and it may seem as a promotion, but it's a demotion because I had a less of a say in what the company did and other stuff. I eventually got fired from Apple and that was  created another company, NeXT. The company eventually entered a recession and collapsed without my leadership. I eventually rejoined from Apple buying  NeXT.  

 

What did you did after you got fired? 

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I started another company called NeXT, and also founded Pixar from Lucasfilm. If it wasn't for me, you would have never seen the Incredibles or Toy Story. But I have to be honest with you, getting fired from Apple was one of the best things that happened to me. I found a family, Apple bought NeXT, and I found a new life, and I could start over. I felt much better when I could successfully run Apple again, and I thought that if it wasn't for me getting fired, I would have never been with Pixar, never founded NeXT, never had a family. So I'm really grateful for what happened to me.  

 

What do you think that you are memorable for? 

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Clearly I'm most memorable for founding Apple, but in my opinion, I think that there are more things that I have done. I know that Apple, the richest company in the world, is definitely one of the most eminent things that I have done. But there are clearly others. If I was only memorable in Apple, I feel that it isn't enough. I am also memorable for my presentations, the famous keynote presentation that I do every time I release a new item. I get praises for them, and I feel that it might be because I push myself. I also co-founded Pixar, and so I feel that it is a big achievement in my life.  

 

What happened in your last years at Apple? 

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Towards the end of my resignation in Apple, we created the iPhone. It is the most use phone in the world. I am proud. We have combined the internet, communication and a MP3 together, and truly, it is amazing. The iPhone has helped so many people, with travel, with communication, with a lot of things, and we have made a product for the better of the people.  

In my ending years at Apple, I was also sadly diagnosed with a liver tumor, and I didn't cure it because I focused more on my work. My deteriorating health eventually meant that I had to resign from Apple. But from all of the achievements and what we have done, I felt safe when I told Tim Cook that he was the new CEO of Apple.  

 

What is your greatest achievement? 

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I have had many achievements in my life, because of everything I have done. I have pioneered a lot of things by creating Apple. I created the mouse, and the GUI, the Graphical User Interface, which has simplified a lot of the way people use phones and other devices. Just making the Macintosh was also a hard development and it was an achievement, but not the best, because IBM took over sales of a workplace computer, and because of that, I got fired. But I think my greatest achievement is definitely recreating the GUI.  

 

What did you feel was your worst decision? 

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I think that my worst decision was definitely employing John Sculley into Apple. It was because when we were in the making of the Macintosh, we had an argument over whether we should do closed architecture, or open architecture. The thing was, we were very different people, so that was the reason that we got into a lot of arguments. But because a majority of the board agreed with Sculley, they got me 'demoted' to Chairman. I got fired later, and I kept on thinking 'How can you fire the person that started the company?' But in some ways,  it was the best thing in my life. I started NeXT, I worked with Pixar, and I even met my birth parents and my sister.   

'Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?'

                                                               -Jobs to Sculley, 1982

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